Nike's 'Olympiades' Short Film Pays Tribute to Hip-Hop, Basketball & Running

With the NBA Playoffs entering its final stretch, the idea of a "champion" has never been more pressing. We watch - and to an extent, play - sports by creating our own narratives, to observe the ascent of a player from start to glory. Its this sense of perseverance that compels us, drives us to want more; indeed, this feeling of upward mobility is a chief theme across not only sports, but other disciplines. Zeroing in on this idea, director Alexis Pazoumian unveils a new short film, Olympiades, ...